Time and time again, people ask the obvious question about Google's "I'm Feeling Lucky" button. I asked myself, "With the removal of humorous "Ads by Gooooogle" and the era of personalized search (iGoogle) is the removal of the "I'm feeling lucky" button eminent?"
In reality, I don't think many people use that button nor do they see a point to it. (I'd love for Google to post their statistics on its usage!). Judging by the comments on the internet, some people have never even tried it. It's sticking for branding purposes, though I think the term "Google" suffices as a brand and is pretty sustainable in and of itself.
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